BENSON WINK 
NYC 

Work Clients 

BENSON WINK is an associate creative director and cultural programmer. He is interested in memory making through community and experience; in growing the relationship between ecology and culture; in creating long use-case value through creative advertising. 


 
In 2023 & 2024...  

he helpled create a 30 min performance film featuring Grammy Nominated artist, Raveena Aurora and Emmy Nominated chef, Sophia Roe 

he helped concept & produce 9 pop-ups in one month spotlighting urban farms in Brooklyn led by chef Pierce Abernathy

he helped concept and produce Eternal Garden Systems—an 4 part event series dedicated to supporting essential ecological movements. EGS events raised over 35k dollars to support farms, and indiginious groups around the world  

he helped concept & facilitate a 15-person, 5 day artist residency in collaboration with Takigahara Farm in Ishikawa, Japan ︎︎︎

he spoke at the 4th annual Google Visual Design Summit on how to design an ecological subculture


Press:

Flaunt
Vogue
Document Journal
Office Magazine
Bon Appétit
Office Magazine

Journal:  

Takigahara, Japan
Cult Magazine, 2024 
References  

Raveena Aurora Performance Film
[NEW]

— Film, Residency, Photo, Food Programming.  
 “Where The Butter Flies Went” 
2024
  • After the release of Raveena’s album, Where do the butterflies go in the rain? We went to Callisto Farms, NYC to host a residency, and film 3 performances, and 2 interviews over the course of 4 days. 

  • The film features Sophia Roe, who also executive produced the film. 

  • Role: Creative, Set Design Assist, Photography Assist 





Photos under parachute: Enmi Yang 
Photos of wings and in barn: Benson Wink

Nike NYC
[NEW]  

— NIKE C1TY Launch  
2024

    Nike launched a new shoe made specifically for NYC.

  • Role: Creative Concept 

 
  

  • Photography by: Jacob Consenstein


Air Company

—Product Launch, Dinner, Gallery, Film  
A Sensorial Dinner for Air Eau De Parfum 
2023 
  • The launch of the world’s first fragrance made of carbon – Air Eau De Parfum – a product that inspires eco-cutural hope and pushes the boundaries on what is scientifically (or humanly) possible.  


  • Role: Concept, Copy, Tables




Credits: Tin Mai, Brian Lim, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Nick Woytuk, Liz Mydlowski, Rex Nwerem.    

Eternal Garden (Systems)™
(4) Events in 2024   

—Music, Food, Content, Printed Matter 
The Nursery, Public Records, Brooklyn  
July 2024 



MORE HERE Music and food experiences hosted at Public Records, Brooklyn that support ecology. 
• Event one sold ticket donations to support Oko Farms, an Aquaponics farm in Williamsburg. 
• Event two supported Gaza and Armenian relief Mutual Aids. 
• Event three was a Climate Week event in collaboration with Atmos Magazine and Air Company. 
• Event four was a emergency community fundraiser for Oko Farms’ relocation fund. 

For each event, we offered discounted ticket to those who have proof of volunteer-ship at a farm, garden, or any other earth work. 300+ Earth Work tickets were purchased across events. 

Role: Concept, Copy, Photography, Production, Food   
 


 

 Amazon Music Live 

— Seven Week Live Music Experience 
2023 

  • Seven concerts in seven weeks. Amazon Music Live 2023 was an immersive music experience streamed on Amazon Prime & Twitch. 

  • Role: Creative Direction / Strategy, Concept



  • Host: 2 Chainz
  • Performers: Lato • Peso Pluma • Ed Sheeren • Metro Boomin • Green Day • Lil Durk • Feid 



Passenger Program 

—Artist Residency, Film, Photo  
Ishikawa, Japan 
November 2023 
We led a 5-day long,  15-artist residency in Ishikawa Japan at Takigahara Farm in collaboration with Mimi Zhu. 

Role: Concept, Farmer, Cook hand,  Photographer 

 



Credits: Tin Mai, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Liz Mydlowski, Rex Nwerem, Takigahara staff: Milo, Anna, Ako, Ryo 


Nike NY vs. NY 2024 

—The most renowned, annual high school park basketball tournament in NYC, sponsored by Nike  
Summer 2024  
An iconic annual high school park basketball tournament hosted at the most notorious parks across all 5 boroughs. 

Role: Lead Copywriter across court, digital, social 
Agency: Hovercraft 






Photography: JoshWTheFlicks 


Tres Generaciones  

—Event, Film, & Magazine
GET UP TRES 
2023
  • Everyone has experience with the idea of failure. It manifests itself in self-doubt, in hesitation, in fear. 

  • We created Get Up Tres, a magazine, film and event that honored those who persevere. Featuring Victoria Monet and other artists across genre. 
  •  
  • Role: Strategy, Concept (Pitch Team)  







Arc’teryx

—AAPI Celebration 
ARC’SHIP 
2023 
  • For Arc’ship, we created a day long experience dedicated to the everyday nature enthusiast within the AAPI community.  

  • The day included a meditative hike, planting kale at a Korean-owned kimchi farm (East Brand Farms) and a 5-course outdoor dinner by Gut Flora.

  • Role: Concept, Content Creative, Photography 





Credits: Tin Mai, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Nick Woytuk  

PIERCE SPRING TOUR 2024

—Food Pop-ups supporting Mutual Aid Funds and Local Farms
NYC 2024
 
  • For the second Annual Pierce Spring Tour, the team produced an entirely cyclical pop-up tour, with 6 total events across May and June of 2024. The Tour supported Gaza Mutual Aid, the Armenian Relief Society, and Oko Farms. 

  • Restaurants/Locations: Winonas 2 nights, Sauced, Oko Farms, Leo’s, Armenian Church. 

Brand Partner: Mill - an in-home food scraps tech-bin appliance. 


  • Role: Creative Strategy, Copy, Photography