BENSON WINK 
NYC—PORTLAND 

Work Clients 

BENSON WINK is a creative + writer with a creative + strategy background. 

He is currently a CD at Anomaly New York.

He helped make 6 films for a candy bar. 

He established the creative strategy and trademark line for Crown Royal.

He helped create a 30-minute performance film starring Grammy-nominated artist Raveena Aurora and Emmy-nominated chef Sophia Roe.

He creative-produced a 5-day, 15-person artist residency at Takigahara Farm in Ishikawa, Japan.

He concepted, produced, and photographed nine food pop-ups spotlighting Brooklyn’s urban farms with cook Pierce Abernathy.


Journal:  

Photography 
Takigahara, Japan (Cult Magazine, 2024)

Press:

Flaunt
Vogue
Document Journal
Office Magazine
Bon Appétit
Office Magazine




Crown Royal Bring It 

— New Platform 2026  
    New platform strategy and launch creative.  
    Original Song: Bring It 

CDs: Me + Brian Lim
Director: Austin Peters 
DP: Guillermo Garza
Artists: Ryan Langdon and Randy Savvy 

You’ve Got Gold—Brand Platform Launch Film. 

LINK



 

Zales Jewelry 

— Brand Refresh 2026  

    You Are the Occasion Campaign  
    Bling Bling!

    Director: Erika Long 
    DP: Jimmy Liu Nyeango 

    Brand Film—You Are the Occasion. 


    Engagement Film—You Are the Occasion. 


    Nike NYC

    — NIKE C1TY Launch  

      Concept: The city found a truck full of the new Nikes.

    • Client: Nike
    • Concept: Me + Brian Lim

    `  

     

    • Photography by: Jacob Consenstein


    Kinder Bueno 

    —Official US Launch
    Updated Brand Identity, (6) Films for social and TV.
    • Brand identiy and US launch for Kinder Bueno

    • CGI: Future Deluxe  
    • ACD Art Director: Brian Lim 
    • ACD Copywriter: Me





    Air Company

    —Product Launch, Dinner, Gallery, Film  
    A Sensorial Dinner for Air Eau De Parfum  
    • The launch of the world’s first fragrance made from carbon: Air Eau de
    • Parfum.

    • Role: Creative  



    Credits: Tin Mai, Brian Lim, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Nick Woytuk, Liz Mydlowski, Rex Nwerem.    

     Amazon Music Live 

    — Seven Week Live Music Experience 
    2023 

    • Seven concerts in seven weeks. Amazon Music Live 2023 was an
    • immersive music experience streamed on Amazon Prime & Twitch. 

    • Role: Lead Creative Strategist 


    • Host: 2 Chainz
    • Performers: Lato • Peso Pluma • Ed Sheeren • Metro Boomin • Green Day • Lil Durk • Feid 



    PIERCE SPRING TOUR 2024

    —Food Pop-ups supporting Mutual Aid Funds and Local Farms
    NYC 2024
     
    • For the second Annual Pierce Spring Tour, the team produced an
    • entirely cyclical pop-up tour, with 6 total events across May and June
    • of 2024. The Tour supported Gaza Mutual Aid, the Armenian Relief
    • Society, and Oko Farms. 
    •  
    • Restaurants/Locations: Winonas 2 nights, Sauced, Oko Farms,
    • Leo’s, Armenian Church. 

    Brand Partner: Mill. An in-home food scraps tech-bin 
    appliance. 

    • Role: Creative Strategy, Photography 

       



    PIERCE SPRING TOUR 2023

    —Food Pop-ups Spotlighting Local Urban Farms 
    NYC 2023 
    • We produced 9 food pop-ups lead by Pierce Abernathy to highlight 
    • local urban farms in Brooklyn. Got featured in Vogue. 

    • Farms include: Oko Farms, Farm.One, Farm to People, Brooklyn 
    • Grange & Smallhold.     

    • Role: Creative Strategy, Photography 

     







    Eternal Garden (Systems)™
    (4) Events in 2024   

    —Music, Food, Content, Printed Matter 
    The Nursery, Public Records, Brooklyn   



    MORE HERE     Eco-cultural music and food experiences hosted at Public Records. 

    • Event 1 sold ticket donations to support Oko Farms, an Aquaponics farm in Williamsburg. 
    • Event 2 supported Gaza and Armenian Mutual Aids. 
    • Event 3 was a Climate Week event in collaboration with Atmos Magazine and Air Company. 
    • Event 4 was a emergency community fundraiser for Oko Farms’ relocation fund. 

    For each event, we offered discounted ticket to those who have proof of volunteer-ship at a farm, garden, or any other earth work. 300+ Earth Work tickets were purchased across events. 

    Role: Creative    
     

     

    Raveena Aurora Performance Film

    — Film, Residency, Photo, Food Programming.  
     “Where The Butter Flies Went” 
    2024
    • Following the release of Raveena’s album Where Do the Butterflies Go
    • in the Rain?, we hosted a four-day residency at Callisto Farms,
    • capturing three performances and two interviews on film.

    • The film features Sophia Roe, who also executive produced the film. 

    • Role: Creative, Truck driver




    Photos under parachute: Enmi Yang 
    Photos of wings and in barn: Benson Wink

    Passenger Program 

    —Artist Residency, Film, Photo  
    Ishikawa, Japan 
    November 2023 
    We led a 5-day 15-artist residency in Ishikawa Japan at Takigahara Farm in collaboration with author and artist Mimi Zhu. 

    Role: Creative, Farm hand, Cook, Photographer  


     


    Credits: Tin Mai, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Liz Mydlowski, Rex Nwerem, Takigahara staff: Milo, Anna, Ako, Ryo 


    Nike NY vs. NY 2024 

    —The most renowned annual high school park basketball tournament in NYC, sponsored by Nike  
    Summer 2024  
    An iconic annual high school park basketball tournament hosted at the most notorious parks across all 5 boroughs. 

    Role: Copywriter across court, digital, social 
    Agency: Hovercraft Portland 




    Photography: JoshWTheFlicks 


    Arc’teryx

    —AAPI Celebration 
    ARC’SHIP 
    2023 
    • For Arc’ship, we created a day long experience dedicated to the
    • everyday nature enthusiast within the AAPI community.  

    • The day included a meditative hike, planting kale at a Korean-owned
    • kimchi farm (East Brand Farms) and a 5-course outdoor dinner by
    • Gut Flora.

    • Role: Creative, Fabrication, Photography 





    Credits: Tin Mai, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Nick Woytuk  

    Mimi Zhu 

    —Book Launch Event, Film, & Celebration 
    BE NOT AFRAID OF LOVE
    2023
    • For the launch of Mimi Zhu’s book, Be Not Afraid Of Love, we 
    • spotlighted their story of love, fear, expression, and planetary health 
    • through film, experience, and a live reading. 

    • Role: Creative Strategy, Photography, Fabrication (table)





    Photography: by Enmi Yang (Mimi), Mary Kang (Baby’s Event), and I (Pond) 
    Credits: Tin Mai, Alex Lianopoulos, Edmond Hong, Pierce Abernathy, Mimi Zhu, Joe Daleo, Nick Woytuk, Liz Mydlowski, Rex Nwerem.